Podcast Fresh

Despite the phenomenal success of several podcasts like Grammar Girl, Keith and the Girl, The MuggleCast, The Dawn and Drew Show and Rocketboom, an article at Info Tech section of BusinessWeek Online strongly advised podcasters not to quit their day job yet.
The article stated that podcasting is not designed to quickly gather together fragmenting audiences […]

Andrew Baron made an announcement that Rocketboom will always remain free. This announcement was published after Rocketboom was recently featured in the Internet Daily section of Market Watch about its plan to possibly consider charging for their video podcasts.
Andrew further said at his blog that they have lots of opportunities to completely smear advertising all […]

Podtrac, a firm specializing in targeted podcast advertising announced their free online service that will allow advertisers to obtain audience information for both audio and video podcasts according to the demographics of their respective audiences.
Currently, Podtrac have connected approximately 5000 podcasts to appropriate advertisers and was said to index its data to information in Mediamark […]

PodGarden, a division of Oneupweb that specializes in business podcast production has introduced PodTractor, a new tracking service that targets podcasts produced by entertainment, news corporations, radio networks and magazines.  This new tracking service can also be a good tool for those podcasters who want to attract investors or advertisers to their podcasts.
The makers of […]

A BusinessWeek technology news report stated that a research company, eMarketer predicted that by 2011, advertisers will be going to spend more than $400 million on podcasting. The expected growth is fuelled by the anticipated entrance of Google into the podcasting industry. The assumption is also based on the latest podcasting services that aim to […]

Blubrry, the podcast network for listeners as well as podcasters is pleased to announce their milestone as they reached a total of 1000 and still growing number of podcasters that joined the Blubrry community. It is the goal of Blubrry to integrate the standard podcast directory features with community-building and podcasting advertising options.
The free monetization […]

Deval Patrick, the Governor of Massachusetts has released his first ever podcast last January 26, 2007. Governor Patrick’s Podcast is the Governor’s strategy to speak directly to public without the filter of media and to revive the communications to his grassroots network
Governor Patrick’s Podcast is released every Friday and can be subscribed or listened individually. […]

Kiptronic,  a fast growing web enterprise which is best known for their unique podcast marketplace and podcast monetization through targeted ad insertion platform, announced that they raised $4 million in venture capital funding.
The said funding was led by Blueprint Ventures and Prism VentureWorks with participation from existing angel investors. This is a big development for […]

Rocketboom, a daily video podcast founded and owned by Andrew Baron brought in a total of $247,417 for the year 2006. This was the disclosure made by Andrew on his blog which I found very impressive and inspiring.
The reported earnings according to Andrew were mainly from Rocketboom’s advertising and licensing deals while a small portion […]

Podcast Pickle, in lieu of their Podcast Pickle Directory update, will run a big Easter egg hunt contest for podcasters. The contest will begin this coming February 2007 and whoever find the hidden egg on the Podcast Pickle site will be the announced winner.
Winner will be awarded a $500 cash, products and goodies and of […]