Podcast Fresh

Neville Hobson and Shel Holtz of For Immediate Release Podcast bag a sponsorship agreement from Chicago-based Lawrence Ragan Communications. Under the said sponsorship deal, FIR podcast will include audio spots produced by Ragan. On the other hand, Ragan advertisements will likewise appear on the For Immediate Release website and will promote the podcast through its […]

Andrew Baron, in his effort to monetize Rocketboom launched a sponsorship model that aims to provide additional financial support for the company. Rocketboom will be providing incentive-based sponsorships and personalized Sponsorship Blog Page for their sponsors.
Rocketboom will also give post roll sponsorship gratitude in the form of white text on black background that contains the […]

Podcast Awards announced that the 2007 People’s Choice Podcast Awards Nominations will be open this coming July 1. And it has been announced that this year, you can only nominate a cast of shows for one time only.
Podcast Connect, the organizers of Podcast Awards is also looking for companies who would like to sponsor the […]

Podcast Connect, Inc., the podcast marketing firm that administering the Third Annual People’s Choice Podcast Awards announced Wizzard Media as their Platinum Sponsor.
Wizzard Media is said to be one of the biggest podcast hosting network that is owned by Wizzard Software. Chris Spencer, CEO of Wizzard Media said that they are honored to take part […]

This is the interesting result of the recent study profiling done by comScore at the iTunes podcasting audience. The study revealed that males between 18-24 years of age are more likely to download podcasts via iTunes and that podcasting is also popular among 35-54 year olds  as well as higher-income and better-educated consumer segments.
Wow! This […]

The Marie Claire Podcast, a joint project by PodShow and Marie Claire Magazine that was launched January of this year with the sponsorship by Unilever is being criticized as being too “commercialized” with most of its episode loaded with plugging and product-praising.
The Marie Claire video podcast is designed to feature celebrity interviews, beauty and fashion […]

Exercise Radio is primarily a free health and fitness podcast network that has been featured in iTunes top 20 Health & Nutrition category. But the creators of Exercise Radio found a groundbreaking use for its podcasts that help their shows to generate real income.
They call that strategy “Edutising” which means free informational podcasts that becomes […]

Public Equity Hub stated that Podbridge, a company based in California that provides audience measurement and ad network services for advertisers and publishers, obtained a whopping $8.5 million of venture capital financing in their Series B funding.
Podbridge is now a company that is backed by PartnersSutter Hill Ventures and joined by two of Silicon Valley’s […]

Wizzard Media, one of the fastest growing media and podcasting network who acquired Libsyn recently announced that they now have Jim Else on-board. Jim Else is a 30-year advertising sales veteran and former Time, Inc. Senior Vice President for Time4 Media.
Else now head the advertising sales team and new media sales operations of Wizzard Media […]

BackBeat Media Podcast Network, a publisher service agency that represents the advertising and operations activities of online communities and podcasts announced that they now have MacCast on their network.  The MacCast is one of the pioneers and longest running podcast shows for the Mac community that is hosted by Adam Christianson. They will now join […]