Podcast Fresh

Wizzard Media  just announced the release of the updated advertising-insert application called the Alchemy 2.1. This newly updated advertising-insert application  can now perfectly integrate advertisements into podcasts that are  playing through the Wizzard Media Flash player without disturbing the show’s interactive capabilities.
The Alchemy 2.1 supports traditional pre, post and mid-roll, in-stream ad units as well […]

I read an interesting news telling that advertisers are now heading to social media and they are already learning how to leverage in social media such as social network sites, blogs, Twitter and even wikis . But according to some podcasters, these stuffs are a bit of an uphill struggle in podcasting community because getting a […]

Blubrry announced that RawVoice successfully increased their Quarter 4 Advertising and now, Insertion Orders are coming in to them generously over the past few days. And it is their first time to use new state of the art Podcast Advertising Campaign Management System to push these ad buys to the podcasters that they lined up […]

Susan Bratton, CEO of Personal Life Media recently launched a unique and highly customizable podcast player that will surely attract podcasters. The new podcast player can be designed or branded using the podcaster’s very own logo and theme; and who can resist a podcast player that carries their own name?
And if you have sponsorship in […]

Wizzard Media unveiled their new Wizzard Media Player in the recently concluded New Media Expo in Las Vegas. This Wizzard Media Player used the Adobe’s Flash® technology and was designed with impressive and unique features that will attract both producers and advertisers.
The media player has a capability to display advertisements as well as to transport […]

After encountering few difficulties along the way and having run out of money twice this year, a new opportunity knocked on Rocketboom’s door as its creator Andrew Michael Baron happily announced a distribution and advertising deal with Sony Pictures, the television industry’s leading
content providers.
The said agreement will give Rocketboom the daily video blog exposure and […]

Podcast advertising is not that new among podcasters but it is nice to know that well-known national business and financial daily newspaper like Investor’s Business Daily acknowledged that advertisers now begin to target podcasts.
According to the report, more advertisers are starting to extend their advertising budget into audio and video podcasts to reach more specific […]

The Association for Downloadable Media, which is established to organize best practices for monetizing consumer-downloaded content announced the release of guidelines for Advertising Unit Standards and Audience Measurement Guidelines that will address the standardization needs of  portable/downloadable media industry.
These guidelines  will be open for public review from April 16 up to May 16, 2008. During […]

Dixie Consumer Products  continued its sponsorship to MommyCast podcast for 3 consecutive years. This is good news not only for the producers, hosts and audiences of MommyCast but also for the podcasting industry as well. MommyCast, a podcast about motherhood and parenting is said to be one of the first independent podcasts that were able […]

Podcasting community leaders together with the leaders from broadcasting, media companies, publishers, and syndication companies created a new organization called the Association for Downloadable Media (ADM). This new organization aims to provide industry standards in advertising and audience measurement for all kinds of downloadable media.
This is actually good for the entire internet broadcasting industry because […]