I read an interesting news telling that advertisers are now heading to social media and they are already learning how to leverage in social media such as social network sites, blogs, Twitter and even wikis . But according to some podcasters, these stuffs are a bit of an uphill struggle in podcasting community because getting a good advertiser for a podcast is not that easy even you can maintain a steady stream of listeners.
Well, this is true because the competition in podcasts is so steep. Imagine, we have thousands of available podcast shows in the WorldWide Web from amateur to professionally produced shows. And attracting around 50,000 regular listeners is not an easy thing to do.
But in time, I believe that well-produced podcasts will have a share in advertising pie. In fact, there are already several podcasts such as Mighty Mommy Podcast who already succeeded in social media advertising. And I think, Todd Cochrane, Paul Colligan and Leesa Barnes are also generating some revenues from social media advertising.
1 response so far ↓
Susan Bratton // Mar 27, 2009 at 12:14 am
At Personal Life Media we have a network of 40 podcasts that are ad supported. We have had over 35 sponsors in the first two years of business. I typically sell on a ‘network buy,’ combining shows to verticals like “digital divas,” “spirituality,” “green,” “relationships and sensuality,” or “entrepreneurs/careers.” Advertisers seem to like the network effect and the ability for the podcast hosts to custom create audio ads that tell the brand’s story and give a call to action via unique url or promo code.
No one is making enough to replace their job with the income, but the hosts are building their audiences, teaching the world great things and growing their businesses and the businesses of their sponsors.
We saw a big uptick in downloads in January and the podcasting audience of consumers keeps growing. I am a believer in the value of the medium and will continue to match sponsors to our shows.
Susan Bratton
CEO
Personal Life Media, Inc.
susan at personallifemedia dot com
Twitter @susanbratton
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