Podcast Fresh

Podcast advertising is not that new among podcasters but it is nice to know that well-known national business and financial daily newspaper like Investor’s Business Daily acknowledged that advertisers now begin to target podcasts.

According to the report, more advertisers are starting to extend their advertising budget into audio and video podcasts to reach more specific consumers. And one very good example of successful and well-targeted podcast advertising is the one that MommyCast have with their major sponsor, Dixie Consumer Products.

We all know that podcasts are known for its targeted audience and with the presence of progressive podcasting and social broadcasting companies like Wizzard Media, Podango and Blubrry, it is even easier for advertisers to reach their targeted market. And of course, the Advertising Unit Standards and Audience Measurement Guidelines being pursued by ADM are quite helpful too to the entire podcasting community. And so as long as podcasters keep doing their best to produce independent but good quality podcasts, I am optimistic that podcast advertising has a promising future.