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Build a Schedule - It takes time to create effective mailing programs!
Launching a mailing campaign can not be accomplished overnight. For it to be effective, you need to plan it out and give all the parties involved time to complete their respective jobs. Here are some guidelines on how to do just that!
Repetition! - The core principle to make people remember you!
Have you ever ever done a single promotion and noticed that a month later, no one remembers you? Why is that? The answer is that in order for people to remember you, you need to repeat your advertising - over and over. Your marketing needs to be an ongoing, living thing. Have...
"Feed the Beast" - Need foot traffic? Try a radius mailing!
Are you trying to find an advertising medium that works specifically in your immediate area? Consider a radius mailing, especially if you are selling high ticket items to a localized market. Have a listen.
Feed the Beast - Post cards work!
"Feed the Beast!"Play the above podcast to learn how a post card may be a useful medium for your next ad campaign!
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